Paid and organic search, proven on real dashboards.

The headline number of the whole portfolio. Across every campaign this account has driven 187K clicks and 25,000 conversions on $930K of managed spend — at an average $37.13 per conversion. For urgent care, where a single patient visit is worth far more than that, this is a deeply profitable account built and scaled over time. The steady upward trend line shows controlled growth, not a one-off spike.

The single biggest campaign in the account: 106K clicks and 15.8K conversions for $682K. High click volume because urgent-care search demand is broad and constant. Manual control kept cost-per-conversion at $43.21 across a very large budget — efficiency held even at scale.

The most efficient campaign here by a wide margin. Performance Max pulled 5.44K conversions at just $12.36 each. Automation plus broad inventory (Search, Display, Maps, YouTube) found cheap conversions the manual campaign couldn't — a textbook case of using PMax to lower blended cost-per-acquisition.

Highest-volume, cheapest campaign in the whole portfolio. COVID testing was a mass-demand, time-urgent search with broad keyword coverage and very low CPCs — that's why clicks ran into five figures. At $23.51 per conversion with 1,520 conversions, this is the efficiency benchmark every other campaign is measured against.

Call-only ads drove 7.68K clicks and 1,400 phone conversions. High click volume because urgent-care intent is broad and immediate — people search and call in the same moment. Cost-per-conversion of $52.91 is strong for a service where a single patient visit covers it many times over.

Low numbers here are expected — this campaign just launched. The vertical line on the chart shows it ramping from zero in late November. 696 clicks and 64 conversions in the first stretch, already converting at a workable $70.16 while the algorithm is still learning. Early-stage volume, not a ceiling.

Account-level view: 88K impressions, 4.81K clicks and 725 calls on $7,737 total spend. The value here is calls and local visits, not web forms — exactly what a walk-in clinic needs. Currently paused, so this is a banked historical result.

Brand defense, broken out by asset type (headlines, sitelinks, call extensions). Low impressions by design — only people already searching the brand see it — but it returned 104 conversions cheaply and stops competitors from stealing branded traffic. Small spend, high-intent clicks.

A tight 13-day window showing the account is still producing — 1.07K clicks and 126 conversions in two weeks. Useful as proof of consistent, recent performance rather than all-time totals only.

The account crossing seven figures of managed spend. 3.61M impressions and 124K clicks at an Rs8.53 average cost-per-click — clicks that cheap are only possible in a low-CPC, high-demand market like hearing aids, where a broad older audience searches in volume. Total spend of Rs1.06M built over four years, with the tall spikes on the chart marking promotional pushes that drove the biggest, cheapest bursts of traffic. Volume at this price point is the whole advantage of this market.

Account-level view: 17.2K clicks and 691 conversions from 928K impressions on Rs377K. Hearing aids serve a broad, older demographic in a low-CPC market, so the budget buys enormous reach. The spike on the chart marks a high-demand promotional period.

A slightly later window showing growth: conversions up to 821 as spend reached Rs424K. The sharp upturn at the right edge is a recent surge in conversions — momentum heading into the latest period.

The reach champion: 1.06M impressions and 19K clicks. Hearing aids serve a broad, high-demand audience in a low-CPC market, so a modest PKR budget (≈413,799) buys volume that's impossible in expensive U.S. healthcare auctions. The win lands in 855 call clicks and 1.42K local actions — this business closes in person, where the device sale is high-margin.

The reach and value champion of this account. 1.54M impressions and 79.3K clicks driving 1,090 conversions for only Rs66.8K — extraordinarily cheap. Performance Max optimised toward store visits and local promotions, exactly what a physical hearing-aid centre needs.

A 12.89% click-through rate is exceptional — most search accounts sit at 3–5%. It means the ad copy and keywords are tightly matched to what people are searching, so more than one in eight people who see the ad click it. High relevance keeps CPCs low and quality scores high.

A focused search campaign: 1.61K clicks at an Rs66.84 average CPC. Tight keyword targeting keeps clicks qualified and cost controlled within the broader account.

A product-specific campaign: 264K impressions, 7.55K clicks, 109 local actions and 87 calls on PKR190,630. The value is in calls and store visits — a hearing aid is fitted and sold in person, so a phone call is the real conversion.

The clearest high-ticket case in this account. A cochlear implant is a major, very expensive medical device — so the goal isn't volume, it's qualified calls. 137 calls from PKR83,291 is outstanding when even one implant patient is worth many multiples of the entire campaign spend.

Diagnostic hearing-test campaign targeting clinical search terms. 103 calls on PKR54,614 — these tests are the top of the funnel that feed implant and device sales, so each booked test carries downstream value well beyond the call itself.

A single recent month: 604 clicks and 94 conversions from 34.7K impressions on Rs41.6K. The choppy day-to-day line is normal for local healthcare — demand clusters around clinic hours and weekdays.

The classic high-ticket pattern. Body sculpting is a niche, premium service with a small audience, higher CPCs and a long decision window — so clicks (1.41K) and conversions (35) are low by design. A $368 lead looks expensive until you price the service: contouring packages run $2,000–$5,000+, so a handful of conversions returns multiples of the ad spend. Low volume, high profit.

An early-stage / test budget: 3K impressions, 150 clicks, 21 calls on just $470. Small spend means small numbers — this was a controlled test of the med-spa vertical before scaling, now paused.

The clearest high-ticket case in the portfolio. Plenty of clicks (4.03K) but only 34 conversions — because only patients with genuine treatment intent convert. A $831 cost-per-lead reads as expensive, but incontinence treatment carries very high patient lifetime value (procedures plus follow-up care). At that value, $831 to acquire a qualified patient sits comfortably inside profit. The goal here is lead quality, not quantity.

A textbook clean scale-up. The trend line ramps steadily from February to August while cost-per-conversion holds around £40 — the signature of a healthy account. 1.37K conversions from 3.58K clicks is roughly a 38% conversion rate, meaning almost every paid click does real work. Best conversion volume in the portfolio.

A different game from healthcare — true e-commerce scale. 16.3M impressions and 304K clicks drove 1,540 furniture purchases on £144K (about £94 per sale). High clicks are right for retail: furniture is a broad, visual, shopping-led product, so wide reach and Shopping/PMax inventory do the heavy lifting. With furniture's high average order value, £94 per purchase returns a healthy ROAS. The smooth 16-month curve shows sustained, stable scaling rather than a burst.